Brand & Web Design | Kelsey Perkins Photography

Kelsey came to me wanting a brand and website design when she was going through a transition in her photography business. She was putting more time and effort into her craft and was ready to take her business to the next level. She needed a brand and website to showcase all this work. This is such a perfect and fun time to design for someone. The client has lots of ideas floating around, but everything still feels fresh and new. I loved taking all of Kelsey's ideas, organizing and transforming them into a tangible brand. A brand that is representative of her photography, but that can continue to evolve and grow as her business does. This new brand and website is one that I am proud to add to my portfolio. Today I'll show you all the lovely details of the design and walk you through the design process a bit!

When Kelsey and I first started talking about her design we talked a lot about her photography style. Her photography is unique, untraditional, artistic, and candid. The images definitely stand on their own and we didn't want to distract from them. We decided that simplicity is key. She used words like clean, moody, modern, simple, and different to describe her ideal brand. I kept that important vision in mind as I pulled images for the Kelsey Perkins Photography inspiration board. From the items Kelsey had pinned to our shared pinterest board, I chose pictures that felt natural and moody. She was drawn to a fairly neutral palette, with small accents of greens, purples, or blues.


With Kelsey on board with the design direction, I then got to work conceptualizing the brand and drafting logo options. The logo concept that she chose features hand-drawn watercolor leaf accents paired with her name in my calligraphy handwriting. Simple, elegant, modern, and classic. We both agreed this option looked the most professional, best represented her fine-art photography, and had the most potential for brand-longevity. 


Now that both the brand style board and the logo were in place, the website was simple to design! I kept things very clean and bright and neutral, as Kelsey wanted, to heavily feature her photographs. Easy flow and navigation were the most important goals. She wanted the website to be a gateway to her blog, where you are able to really dive into her work.  The website really feels like a “store front,” inviting and simple; drawing the shopper into the store. The new website design achieved all of Kelsey's goals: there isn't any clutter taking away from the photography and every page feels fresh, clean and professional.

The slideshow of screen-shots above, from Kelsey Perkins Photography's website, don't do it justice! Head on over there to see the whole thing in action, meet Kelsey, and browse through galleries of beautiful and inspiring photography!  

I also designed some business cards for her to print and use.

Working with Kelsey on this project has been a dream! Most of all, I'm am thrilled that Kelsey is pleased with the final outcome and now has a beautiful brand and website that reflects and showcases her photography! 

Interested in working with me for the design of your brand and website? Visit my Design Services page for more information, my Portfolio to see more of my work, and the Contact page to get in touch!

Wedding Stationery for a Styled Shoot

Back in December I had the opportunity to make up some mock-up wedding invites and stationery, for a styled shoot from some local photographers and wedding vendors. And I'm just now getting around to sharing the results and some of the images from the shoot with you! Such is the life of a busy freelancer, am I right?!

The shoot was to represent a Boise Winter wedding, with a bohemian flair. I had to include some of the other photos from the shoot, because damn, it was just so well done! From the table styling, to the cakes, to the wardrobe, total swoon worthy perfection! 

Here's a full list of all vendors involved in this shoot:

Wedding stationery and custom wedding invitation packages are something I am considering adding to my online shop soon. For now, if you'd like to hire me to design custom invites, or for any other graphic design needs, go ahead and contact me!

Star Wars Valentines | Free Printable

It's that time of year again! Valentine's (and Galentine's!) Day is just around the corner, so of course I have a fun, punny, valentine printable for you. 

You may remember from Valentine's Days past, I can get pretty creative with the puns. I've done two versions of food-themed valentines.  Because food and love go hand in hand. And last year, the Succulent Valentines were a huge hit. This year, I'm letting my nerd flag fly. I went all out with some cute Star Wars themed valentines!

I went back and forth between a lot of different ideas for the theme of this year's valentines, but I just kept coming back to Star Wars. Mostly because I really really really wanted to make a K-2SO valentine. K-2 was one of my favorite characters in Rogue One. He definitely stole the show with his blunt honesty and humor, delivering the most memorable lines in countless scenes. His punch lines always landed so effortlessly, and while his character was much needed comic relief, he was also an extremely vital character to the success of the entire mission. K2 love, forever. I just had to use his line, "I'll be there for you. The captain said I had to." To which Jyn replied "Charming." Perfect valentine, for someone who likes a bit of cheeky humor (and Star Wars, duh).

My love of Star Wars runs deep, guys. I grew up watching the original trilogy over and over again thanks to my dad's VHS box set. I had to throw it back and feature on the valentine's some of my childhood favorite characters, too. Yoda and an Ewoks, I mean who didn't love the Ewoks as a kid?!  And no set would be complete with out Darth Vader himself!

I love seeing all the films in theaters with my dad when they're released. It's such a fond tradition and Star Wars definitely holds such a nostalgic, happy place in my heart. I just had to share a little of that Star Wars love with you!

These are totally ready to go! Just download the file, print, cut out, and use. I'd recommend printing onto some sturdy white cardstock. Write something romantic or clever on the back, if you fancy. If you want to get a tiny bit crafty, like me, you can cut and glue each valentine onto fun, printed cardstock in coordinating colors!

If you still want to check out the Junk Food Valentines, the Puny Food Valentines, or the Succulent Valentines of years past, don't you fret. You can still download all of those valentine sets here.

And now I want to watch Rogue One again. Who else is already ready for The Last Jedi !? 

Happy Valentine's Day, you Star Wars lovin' cuties!

xx Emorie

* This printable is for personal use only. It may not be used for commercial or promotional purposes without my written consent. Just credit me if you share it elsewhere :) Thank you!